Sova London started with a simple vision: style should feel effortless, confident and timeless. Inspired by the dynamic energy of London and its people, we design pieces that fit seamlessly into real life – from busy weekdays to relaxed weekends.

Every fabric and detail is chosen with care, creating clothing that not only looks refined but also feels comfortable and lasts season after season.

At the heart of Sova London are people like you – looking for style that is authentic, modern and built to endure. That’s what drives us, and that’s what we’re proud to share.

— James & Elena Sova, Founders of Sova London